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In 2025, journalist Andy Hirschfeld and PR professional Amanda Coffee joined forces to create a series of events designed to connect storytellers. The venture builds on Amanda’s experience producing PR events through her newsletter Bury The Lede and her firm, Coffee Communications, as well as Andy’s deep ties to the journalism world and his platform, WFHishNYC, which provides resources for remote storytellers and freelancers.
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Outside of Press Play, their individual careers are equally dynamic. Andy is a New York–based multimedia journalist with more than a decade of storytelling experience. In addition to leading Press Play and WFHishNYC, he covers the U.S. economy and New York City for Al Jazeera Online and contributes to publications including Ski Magazine, Fast Company, and Bloomberg. He previously anchored the nationally syndicated news program The Business Report and worked as a producer for Bloomberg, CNN, and CBS News.
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Amanda is a communications industry veteran. In addition to co-building Press Play, she publishes the newsletter Bury The Lede and leads Coffee Communications. She produces media events alongside collaborators in Austin, San Francisco, New York, and Washington, D.C., and has held senior communications roles at top-tier companies including Under Armour and PayPal.

As we are looking to expand our ventures, we are always looking for storytellers who want to collaborate and build events including other jorunalists, comms pros and creators.